MORE THAN JUST A BAG
When Anya Hindmarch launched the iconic I’m Not A Plastic Bag tote in 2007, it ignited debate around single-use plastic bags and contributed to widespread mindset change and shopping habits. Anya built upon its impact by launching The Universal Bag in 2021. Desirable, durable, recycled and recyclable – the Universal Bag has stopped over 430 tonnes of plastic from landfill to date, the equivalent to 36 double decker buses.

