IT’S SIMPLE: OUR PACKAGING NEEDS TO BE LIGHT ON THE EARTH’S RESOURCES, LIGHT IN TRANSPORT, AND LIGHT ON POST-USE FOOTPRINT. THAT’S WHY WE DO OUR BEST TO USE NATURAL AND RECYCLED MATERIALS, WITH FUNCTIONAL DESIGNS THAT CAN BE REUSED, RECYCLED OR COMPOSTED.
If something has come from nature, harvested and delivered in a sustainable way, it’s likely to be better than something that has involved too much artificial synthesis and processing. So when it comes to raw materials, we seek out a natural material base; preferably one that has been reclaimed from another life – like recycled card. We love by-products if they’re natural, like our sheep’s fleece padding used at Christmas for insulating fresh deliveries. And if it has to be a virgin material, we want the stamp to prove it was sustainably harvested, like our Forest Stewardship Council certified wooden hamper boxes. We’re not fans of plastic, which is why we have never had a plastic bag.
Our biggest challenge is where we need an atmospheric barrier to keep some of our delicious fresh produce from spoiling. Often only plastic provides a viable solution in this instance. We tried cornstarch derivatives but then we lost our non-GMO source, AND OUR STRONG STANCE AGAINST GENETICALLY MODIFIED ORGANISMS means for the time being we have reverted back to plastics until a suitably natural alternative arrives.
Even the most sustainable materials need moving around to get from source, to use, to reuse, and back to the source again. A good piece of packaging will require little energy to cart it around, and this comes with good design and again, material choice. Milk is a regular purchase for most households so from the beginning, Daylesford wanted to get the packaging right. Milk bottles and cartons are transported to the milk packaging facility fully formed, so air is transported before and after containing the milk. Our Ecolean milk packaging is flat-packed in transit, it arrives 50 yards from where the cows are milked, and flattens for recycling after use too. Furthermore, it is made from 40% chalk: a natural, inert material. This material and design significantly reduces the packaging’s carbon footprint.
BACK TO NATURE
Our goal is to eradicate all use of single use plastic. Much of our packaging is designed to be re-used, such as our Kilner jars and our hamper boxes. However, for more readily disposable items we try to make them compostable or recyclable. You can recycle, compost or reuse the majority of Daylesford packaging materials and that will be 100% by 2019. Our Easter range this year includes biodegradable and compostable clear bags which can be put in your garden waste bin.
If you think you know of a better solution on any of our packaging, do get in touch and we will investigate. It is something we are not ashamed to say we’re working on.